Breast Cancer Campaign Process

So here comes the Process for the really rushed project.
I was assigned as the designer to create a series of advertisement for the breast cancer donation campaign in the store.
The design will be used at all the stores across the country.

The process however is like this.
(do keep in mind that this is in chronological order, not the other way around)


Version A


Version B


Version C


Version D



Out of these 4 versions, my favorite was A & B
so I did a few more adjustments before showing it to my marketing manager

Version A (1.2)


Version A (1.3)


Version A (1.4)


Version B (1.2)


After meeting with the manger however, she chose version D
And began refining it

Version D (1.2)


Version D (1.3)


Version D (1.4)


Version D (1.5)



For the newspaper AD (24hours) I wanted to try out something different, like so:


But it was not approved


Lets have a comparison of the before and after





So that's the design process, in chronological order.