
Just like the ring packaging, I really need to thank many people for the turn out of this design. In the beginning, I was actually kind of struggling with the criteria.Originally I wanted to use pop up mechanisms for it as well. At the time, I had seen many pop up CD packagings, and it was especially intriguing. I wanted to do the same, so came up with the following.
If you look closely, this is actually the same mechanism for the ring packaging. Yes, i initially used it for the CD packaging first then transferred it onto the ring.
So the reason for changing the design is because I didn't want to repeat the same mechanism again. I started exploring other options and possibilities. Eventually decided to go with the poster idea. Now, a poster of course isn't something new, so I knew I needed to bring a new dimension to it. Eventually after a meeting with one of my teachers, we came up with the idea of this structural changing packaging.
The packaging is made possible by laminating 2 piece of paper together. So, as one opens the packaging, one gently rips away the paper and causes the perforated pattern to be revealed.
To see more pictures and process of this packaging, please click here
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